Final exam

Exercices 1+2) ISSUU Definitions & PUBLICATIONS:

Exercice 3) Digital IQ: The Digital IQ is the relation between the companies and their technology in term of communication. The use of the Digital IQ is the opportunity for companies to maximize the quality of its communication, the relationship, the relationship, the interactivity between customers and companies. Then, it is a way to integrate the technology thanks to an efficient Digital IQ in the purpose to interacts with customers, analyzing all results, innovations, and creating some values. Components of
Digital IQ: What are the components of Digital IQ - hit there are 4 sectors:

1) The digital marketing, which represent 30% of the digital IQ activity Some examples, like Email (mobile optimization, content, frequency...), the Search (Web, SEM, Traffic), Advertising and platforms (like google+).

2) Mobile (on IPad, Iphone, Ipod, Smartphones...): which represent 20% of the digital IQ activity. Some examples, like applications on your mobile (WhatsApp, Facebook, Sms) or IOS applications for Iphone and Ipad.

3) Social media, which represents 20% of the digital IQ activity. Examples like Twitter (Tweet frequency, Followers), Facebook (applications), Youtube...

4) The Site, which represents 30% of the digital IQ activity. Some examples of the site technology: Social media, Website, navigation, reservation, customer service... That is why we understand that it is very important to the hotel industry.

 Here are the different possibilities for customers to book and choice a hotel

Hotels booking possibilities from ValentineFollinarbelet

Exercice4)


1) How are SOLOMO campaigns success measured:
Thanks to the buzz, the communication, the advertising on internet (blog, newspaper, magazine, articles, social media: when you click "likes" on Facebook): and see the number of consumers' comments,

Then, the number of people involved during the event/game; A long-term results: increase of sales, and then revenue;
the worldwide impact; the creation of new communities; the most important is the buzz of course.

Here are the 5 elements that are needed for a successful SoLoMo: 
First you have to find the right target according to the results you are looking for (customers' preferences and wants), and then an interesting benefit is offered to the winners or people involved. Then:
- Place & time: find the right place (country, big city) and the most relevant date/hour according to the impact you want
- Create an easy-to-use tool
- Remain social: create relationships & communities

Exercice5)

Predictive Marketing is dedicated to help companies utilize the most advanced analytic techniques to market their products and gain a competitive edge. We specialize in providing the marketing expertise that is necessary to make sure that analytic techniques are properly applied, tested and validated, so that you can be confident that your marketing programs will be successful.

Like for example Google Hotel Finder is very easier to compare and book hotels that are found on internet.

Thanks to Google hotel finder, you can:

- search and view location

- keep track of your favorites choices

- be in relation with the hotels to book or asking more informations

- Find some hotels in function of your criteria of selection, such as the price, destination...

- Get all informations that you need about hotels