lundi 14 janvier 2013

Louis Vuitton and the Traveling Chinese Consumer

http://knowledge.wharton.upenn.edu/article.cfm?articleid=2901

1 commentaire:

  1. For the Chinese, the service of vendors in luxury shops is as important as the price of the product they will buy. However, the brand is more important for the Chinese consumers, as the price.
    Department stores and high level brands have understood that Chinese clients have special expectations, and that to meet their needs they will have to rely on their staff. Who could better understand a Chinese than a compatriot? Boutique like Louis Vuitton and stores employ Chinese to serve and advice the clients.
    Chinese also are very helpful to overcome the language barrier. In general Chinese tourists don't know foreign languages, and European countries are adapting to this situation to attract them.
    Special hostesses Chinese-speakers may guide the group within the store, showing them famous brands and French specialties. This “famous brand” tour is useful as Chinese clients won’t be interested by small designer they only want to see world-famous brands such as: Chanel, Dior and Louis Vuitton. Hostess guide them so that they don’t get lost in the store and find exactly what they want in a really short time.

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