mercredi 27 mars 2013

Comparison Websites

Comparison of websites with Jumeirah, Marriott group, and Hotel Morgan

What are the best practices ?


- A strong structure for the three (subtle booking commercials offers...)
- Different presentation
- Morgan and Sanderson belongs to the same group
- But the presentation of the website Morgan is fun, more colors
- We can book online on the three groups
- Marriott provides direct links
- Target different for each category
- Commercial offers: cross sell
- Amenities by client types
- They know exactly the target
- Easy access to book

Personally, I prefer the Marriott website




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