Luxury Industry Content Strategy // Hospitality Industry Content Strategy

Today most of the luxury hotel groups have adapted their online tools for customers targeted.

Here the client is interactive, and creates buzz thanks to pictures published on the online website for example.

See with groups such as "Accor" or "Intercontinental".

Nowadays, online reputation management is a new consumption habit. It is a need to adapt this strategy to deal with the competition today.

Therefore the luxury companies and luxury groups in hospitality industry adapt them to the new trends.

Other hand, the luxury industries have to develop their digital reputation too today.

Take the case of Burberry is a very good example of Buzz on internet and attracted consumers with online tools.

I think that the holiday interactive card is a great idea. We are speaking of the wow strategy effect thanks to the share of the video.

Burberry does not ask for customer interaction, contrary to the hotel industry.

If the client is captived, it is the same who will share it and thus created the buzz for the brand.

Today, most of the luxury industries have to create a online strategy and develop there digital reputation.