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BLYNK

BLYNK

http://www.blynk.it/

Capabilities :

Blynk is a company that creates dedicated applications for hotels.  Blynk iHotel provides hospitality solutions to improve the guest experience by offering an interactive platform.

Indeed thanks to the application clients can discover the hotel and its services but also interact with the staff. They can for example order room service, be in direct relation with the concierge or address all kind of requests.  In terms of management this tool allows hoteliers to have a better control of the stay experience and to revolutionize and modernize their offer. They adapt  to customers needs and habits in terms of new web navigation and on mobile devices.

For the customers:

·       Hotel services: booking, spa, restaurant, pool..

·       Concierge

·       Shopping

·       Special offers: get information about the discounts of the hotel but also after the stay

·       Notification: about their requests and reservations status…

·       Other features:  weather, laundry, wake up call, express check out

For hotels:

·       Fast and easy set up

·       Live update

·       Customizable design

·       Track guest requests

·       Smart advertising

·       Real time resorts and statistics

·       Increase REVPAR

·       Optimize workforce

·       Improve work organization

Costs :

Blynk provides four different packages at different prices.

For each packages, different options are suggested:

- Setup & Usage

- Hotel CMS

- Hotel Marketing

- Guest experience

Different prices are setup according to the hotel inventory.

Example: for a hotel of more than 101 rooms, the package "Pro Unlimited" is requested at $299 per month and includes all the options above.

We can say that the prices are very attractive.

Impact:

Beyond the simple booking engine, the application is a real Customer Relationship Manager. It can durably increase the hotel revenues as clients have a simplest access to services. Blink will also improve employees’ way of working and thus their productivity and the quality of service.

The application will perfectly fit to hotels that are familiar with new devices and technologies like W hotels or Mama Shelter.

Personal question: Would you buy it?

Yes I will buy it because first, the different prices are very attractive and then, it's propose a lot of options which every hotels get and used today with customers.

But it is better for the big hotels than the smaller hotels.

Crowdsourcing: Increase Direct Booking (Team Work)

1Best ideas to increase direct booking:

.     Optimize your presence online

-        Well designed and attractive website

-        Good referencing

-        Online community (social media)

-        E-reputation (tripadvisor)

-        Online booking (platform, links..)

-        Get free or charged direct links to your website on bloggers, tourism offices..

2.     Pricing strategy

-        Differentiate from other channels (distribution channels) by including for the same price more services ex : BB , museum, chocolate, transports….

-        Create attractive  and originals packages  adapted to all kind of clientele

-        Promotions

3.     Facilitate booking process

-        Different options for the payment

-        Train the staff to be welcoming and able to inform the guests

-        Be reactive on the phone, per email…

4.     Create a strong relationship with your guests

-        Create loyalty program to encourage direct bookings

-        Organize events and contests to create a first connection with guests or to reinforce the relationship with your customers

-        Satisfaction surveys

Robles Jessica

Nehme Akram

Charbonnier Marie

Follin-arbelet Valentine

Components of Digital IQ

What are the components of Digital IQ - hit there are 4 sectors: 1) The digital marketing, which represent 30% of the digital IQ activity Some examples, like Email (mobile optimization, content, frequency...), the Search (Web, SEM, Traffic), Advertising and platforms (like google+). 2) Mobile (on IPad, Iphone, Ipod, Smartphones...): which represent 20% of the digital IQ activity. Some examples, like applications on your mobile (WhatsApp, Facebook, Sms) or IOS applications for Iphone and Ipad. 3) Social media, which represents 20% of the digital IQ activity. Examples like Twitter (Tweet frequency, Followers), Facebook (applications), Youtube... 4) The Site, which represents 30% of the digital IQ activity. Some examples of the site technology: Social media, Website, navigation, reservation, customer service...

Digital IQ

What is meant by Digital IQ? The Digital IQ is the relation between the companies and their technology in term of communication. The use of the Digital IQ is the opportunity for companies to maximize the quality of its communication, the relationship, the relationship, the interactivity between customers and companies. Then, it is a way to integrate the technology thanks to an efficient Digital IQ in the purpose to interacts with customers, analyzing all results, innovations, and creating some values.

Restaurant Report

Restaurant Report: Le Bec Fin in Philadelphia The dining room at Le Bec Fin in Philadelphia. Published: December 14, 2012

In 1970, a Frenchman named Georges Perrier opened an opulent little jewel box of a restaurant just off Rittenhouse Square in Philadelphia and astutely named it Le Bec Fin, a French expression that literally translates as the Fine Beak, but that also means the Fine Palate. He quickly seduced the city’s frequently Francophile establishment, and, more important, tutored them in Gallic gastronomy like a stern but conditionally charming headmaster. For almost 40 years, Bec Fin was considered the best restaurant in Philadelphia, and one of the finest French tables in the United States. Follow @nytimestravel for tips, features and photography from all over the globe. Then in 2008, Bec Fin fumbled an attempt to remain relevant. It dialed down its stern dress code and moved to an à la carte menu. But the expense and rituals of old-school French haute gastronomie still seemed dated and oddly joyless. In 2010, Mr. Perrier announced his intention to close the restaurant in 2011, but instead sold it early in 2012 to Nicolas Fanucci, a former Bec Fin manager who had just spent six years at the French Laundry in California. After closing for a discreet renovation, this storied dining room reopened in June, with the chef Walter Abrams, also a French Laundry alum, in the kitchen. The new Bec Fin is an excellent but rather puzzling place. If a certain aura of haughty exclusivity, which characterized this restaurant in its prime, is long gone, the miniature-Versailles grandeur of the dining room hasn’t changed, with lots of gold leaf and several tons of crystal chandelier overhead. A mostly French crew is still employed, meting out the type of fussy French service they mistakenly think Americans want. Mr. Abrams’s lovely cooking, however, issues from a profoundly American locavore-driven idiom. To be sure, the impressive steeliness of the kitchen’s technique still reads like French mettle, but the celery-root velouté with apple relish and hazelnuts that recently opened the $150 eight-course tasting menu was as wonderfully homespun as Betsy Ross’s apron, as were Hudson Valley foie gras with pistachios, turnip, shaved persimmon and honey; and striped bass with carrots, caramelized romaine lettuce and Meyer lemon butter. France flapped its wings a bit with dishes like a succulent free-range poularde with creamy lentils, lardons, beets and jus (not to mention a cheese course that’s almost invariably French), but the superb grand finale, a spiced pumpkin cheesecake by the talented pastry chef Jennifer Smith, swung back the American way. So the same distracting question recurs throughout a meal here: Does serious food in the United States really still need a French benediction? By proving that it doesn’t, the new Bec Fin rather curiously succeeds in spite of itself.

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http://www.slideshare.net/ValentineFollinarbelet/hotels-booking-opportunities-15556387

Chinese tourists love France!

http://www.france.fr/en/knowing/economy/overview/chinese-tourists-love-france

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