Crowdsourcing: Increase Direct Booking (Team Work)

1Best ideas to increase direct booking:

.     Optimize your presence online

-        Well designed and attractive website

-        Good referencing

-        Online community (social media)

-        E-reputation (tripadvisor)

-        Online booking (platform, links..)

-        Get free or charged direct links to your website on bloggers, tourism offices..

2.     Pricing strategy

-        Differentiate from other channels (distribution channels) by including for the same price more services ex : BB , museum, chocolate, transports….

-        Create attractive  and originals packages  adapted to all kind of clientele

-        Promotions

3.     Facilitate booking process

-        Different options for the payment

-        Train the staff to be welcoming and able to inform the guests

-        Be reactive on the phone, per email…

4.     Create a strong relationship with your guests

-        Create loyalty program to encourage direct bookings

-        Organize events and contests to create a first connection with guests or to reinforce the relationship with your customers

-        Satisfaction surveys

Robles Jessica

Nehme Akram

Charbonnier Marie

Follin-arbelet Valentine