dimanche 16 décembre 2012
Components of Digital IQ
What are the components of Digital IQ - hit there are 4 sectors:
1) The digital marketing, which represent 30% of the digital IQ activity
Some examples, like Email (mobile optimization, content, frequency...), the Search (Web, SEM, Traffic), Advertising and platforms (like google+).
2) Mobile (on IPad, Iphone, Ipod, Smartphones...): which represent 20% of the digital IQ activity.
Some examples, like applications on your mobile (WhatsApp, Facebook, Sms) or IOS applications for Iphone and Ipad.
3) Social media, which represents 20% of the digital IQ activity. Examples like Twitter (Tweet frequency, Followers), Facebook (applications), Youtube...
4) The Site, which represents 30% of the digital IQ activity.
Some examples of the site technology: Social media, Website, navigation, reservation, customer service...
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