BLYNK

BLYNK

http://www.blynk.it/

Capabilities :

Blynk is a company that creates dedicated applications for hotels.  Blynk iHotel provides hospitality solutions to improve the guest experience by offering an interactive platform.

Indeed thanks to the application clients can discover the hotel and its services but also interact with the staff. They can for example order room service, be in direct relation with the concierge or address all kind of requests.  In terms of management this tool allows hoteliers to have a better control of the stay experience and to revolutionize and modernize their offer. They adapt  to customers needs and habits in terms of new web navigation and on mobile devices.

For the customers:

·       Hotel services: booking, spa, restaurant, pool..

·       Concierge

·       Shopping

·       Special offers: get information about the discounts of the hotel but also after the stay

·       Notification: about their requests and reservations status…

·       Other features:  weather, laundry, wake up call, express check out

For hotels:

·       Fast and easy set up

·       Live update

·       Customizable design

·       Track guest requests

·       Smart advertising

·       Real time resorts and statistics

·       Increase REVPAR

·       Optimize workforce

·       Improve work organization

Costs :

Blynk provides four different packages at different prices.

For each packages, different options are suggested:

- Setup & Usage

- Hotel CMS

- Hotel Marketing

- Guest experience

Different prices are setup according to the hotel inventory.

Example: for a hotel of more than 101 rooms, the package "Pro Unlimited" is requested at $299 per month and includes all the options above.

We can say that the prices are very attractive.

Impact:

Beyond the simple booking engine, the application is a real Customer Relationship Manager. It can durably increase the hotel revenues as clients have a simplest access to services. Blink will also improve employees’ way of working and thus their productivity and the quality of service.

The application will perfectly fit to hotels that are familiar with new devices and technologies like W hotels or Mama Shelter.

Personal question: Would you buy it?

Yes I will buy it because first, the different prices are very attractive and then, it's propose a lot of options which every hotels get and used today with customers.

But it is better for the big hotels than the smaller hotels.