mercredi 27 février 2013
mardi 26 février 2013
Reputation Management - Reputation Drives Revenue
- What is the relationship between QGI + revenue gains :
To follow the customer reviews and online reputation are fundamental to increase the customer's demand.
The QGI is the quality generation index. If you improve your reputation online, your revenue will grow proportionally.
- What person/position, in the hotel, is responsible for analysis of pricing changes based on quality index changes :
We can understand different generations, as the Revenue Manager, the Reservation Manager, and the Marketing / Sales department.
- What new measurement will be used to measure quality scores to revenue performance :
The Quality Penetration Index (QPI) measures how the hotel is performing against the hotels' online reputation.
There are the MPI (Market Penetration Index) for occupancy Index, and the RGI (Revenue Generation Index) for the Revpar Index.
These tools are very important to control the hotel competitive set.
- Is ORM the Revenue Maximization of the future? Yes - why, no - why not :
To me the ORM is the Revenue Maximization of the future.
Today, it is essential for hotelier to check and analyze all the guests comments, networkings platforms, tools to achieve a good revenue, and the way to drive revenue growth.
It's important to offer the best price at the best moment.
The ORM is a help to control the competition and increase the company's turnover, and the company's online reputation.
lundi 25 février 2013
Lifestyle content: Nestlé
Some companies like Nestlé or Danone are building and expending these lifestyle content driven CRM sites and magazines.
Concerning Nestlé, consumers across the Arab world can now access a range of instructional videos relevant to their health & lifestyle needs by logging on to the Nestlé family website.
One of the objective is to share the brand associated with its values and philosophy.
http://info.howcast.com/press/releases/nestle-middle-east
http://info.howcast.com/press/releases/nestle-middle-east
Four principes for the open world- Don Tapscott
1) What is Don’s term for the generation that has grown up “bathed in bits”?
: Net generation
2) When Rob McEwen’s geologists were having difficulty identifying the presence and location of
the gold in his mines, what radical approach did he take?
: Released his data and held the Goldcorp challenge.
3) What does Don mean when he says we have a “burning platform” for change?
The global crisis creates a burning platform in the world.
Don says that the change is better in our world, like new generation, economy, new gouvernement, new institution.
4) According to Don’s four meanings of openness, what is the difference between “transparency”
and “sharing”?
: Don speaks about collaboration and transparency 's about communication of informations. Get good values and share will be the result of think differently compare with somebody else.
5) What happens to power structures as knowledge becomes increasingly distributed?
: Power becomes decentralized
6) According to Don, the internet did not give rise to an information age, but instead gave rise to:
: The Age of Networked intelligence
7) Don uses an example from nature to demonstrate his four principles for openness. Which
example does he choose, and in what ways does it exhibit these principles?
Don takes the example of the birds' murmuration. We can see some birds' cloud flying in the sky, in group.
This phenomen will protect them from any predators.
It's like humans, a way to live together, like we can said: the collaboration with the talents of each person.
: Net generation
2) When Rob McEwen’s geologists were having difficulty identifying the presence and location of
the gold in his mines, what radical approach did he take?
: Released his data and held the Goldcorp challenge.
3) What does Don mean when he says we have a “burning platform” for change?
The global crisis creates a burning platform in the world.
Don says that the change is better in our world, like new generation, economy, new gouvernement, new institution.
4) According to Don’s four meanings of openness, what is the difference between “transparency”
and “sharing”?
: Don speaks about collaboration and transparency 's about communication of informations. Get good values and share will be the result of think differently compare with somebody else.
5) What happens to power structures as knowledge becomes increasingly distributed?
: Power becomes decentralized
6) According to Don, the internet did not give rise to an information age, but instead gave rise to:
: The Age of Networked intelligence
7) Don uses an example from nature to demonstrate his four principles for openness. Which
example does he choose, and in what ways does it exhibit these principles?
Don takes the example of the birds' murmuration. We can see some birds' cloud flying in the sky, in group.
This phenomen will protect them from any predators.
It's like humans, a way to live together, like we can said: the collaboration with the talents of each person.
mercredi 20 février 2013
Power of mobile devices growth
Answer the following questions:
1) What is ASAT?
"Any Screen, any Time"
It is the technology that make possible to go on internet thanks to new devices, screen fixed in original frame. For example, a car dashboard, a watch, people in the plane...
It is the technology that make possible to go on internet thanks to new devices, screen fixed in original frame. For example, a car dashboard, a watch, people in the plane...
2) - Mobile enhanced experience mean that they are flexible and very easy to use it !
You can do something else during same time.
- You can even find a hotel/ discotheque that you like and follow news about it on Facebook for example.
- Travelers who are looking on interest thanks to their mobiles are most of time looking for others informations like "the time", "a place to stay", "internet", "sharing pictures"...
The advantage of the mobil is to have a look and plan before, and after your trip.
You can do something else during same time.
- You can even find a hotel/ discotheque that you like and follow news about it on Facebook for example.
- Travelers who are looking on interest thanks to their mobiles are most of time looking for others informations like "the time", "a place to stay", "internet", "sharing pictures"...
The advantage of the mobil is to have a look and plan before, and after your trip.
3) How could a hotel provide a mobile enhanced experience ?
Post some pictures from customers of the hotel is a good point. The result will be: give a better idea of the hotel and place for the future customer.
With the new application Vine on Twitter, you can create some videos for example with a person who had love his stay in the hotel, and to show all the advantages of the hotel.
The next customers could have a better idea of the place, and if they really want to book or not.
- SOLOMO: create a virtual tour for example, find a hotel more easily.
-From the hotel, be sure that the website is available for mobile devices.
All essential actions have to be feasible with mobile devices: book, see pictures, login, see different links...
4) Customer decision journey digital touchpoints:
- For example, see a tourism advert on TV at home, then visit the site on the mobile, and same the link.
- Book thanks your phone.
- Look the website on a mobile device.
- See and know more about the hotel.
Post some pictures from customers of the hotel is a good point. The result will be: give a better idea of the hotel and place for the future customer.
With the new application Vine on Twitter, you can create some videos for example with a person who had love his stay in the hotel, and to show all the advantages of the hotel.
The next customers could have a better idea of the place, and if they really want to book or not.
- SOLOMO: create a virtual tour for example, find a hotel more easily.
-From the hotel, be sure that the website is available for mobile devices.
All essential actions have to be feasible with mobile devices: book, see pictures, login, see different links...
4) Customer decision journey digital touchpoints:
- For example, see a tourism advert on TV at home, then visit the site on the mobile, and same the link.
- Book thanks your phone.
- Look the website on a mobile device.
- See and know more about the hotel.
mardi 19 février 2013
mercredi 13 février 2013
Inscription à :
Articles (Atom)