Reputation Management - Reputation Drives Revenue

• What is the relationship between QGI + revenue gains :

To follow the customer reviews and online reputation are fundamental to increase the customer's demand.

The QGI is the quality generation index. If you improve your reputation online, your revenue will grow proportionally.

• What person/position, in the hotel, is responsible for analysis of pricing changes based on quality index changes :

We can understand different generations, as the Revenue Manager, the Reservation Manager, and the Marketing / Sales department.

• What new measurement will be used to measure  quality scores to revenue performance :

The Quality Penetration Index (QPI) measures how the hotel is performing against the hotels' online reputation.

There are the MPI (Market Penetration Index) for occupancy Index, and the RGI (Revenue Generation Index) for the Revpar Index.

These tools are very important to control the hotel competitive set.

• Is ORM the Revenue Maximization of the future?  Yes - why, no - why not :

To me the ORM is the Revenue Maximization of the future.

Today, it is essential for hotelier to check and analyze all the guests comments, networkings platforms, tools to achieve a good revenue, and the way to drive revenue growth.

It's important to offer the best price at the best moment.

The ORM is a help to control the competition and increase the company's turnover, and the company's online reputation.