Lifestyle content: Nestlé

Some companies like Nestlé or Danone are building and expending these lifestyle content driven CRM sites and magazines.
Concerning Nestlé, consumers across the Arab world can now access a range of instructional videos relevant to their health & lifestyle needs by logging on to the Nestlé family website.
One of the objective is to share the brand associated with its values and philosophy.

http://info.howcast.com/press/releases/nestle-middle-east
http://info.howcast.com/press/releases/nestle-middle-east