Think Tank 2013 - Interactivity and favorite topic

Just clic on the link below and listen my jing presentation about my favorite topic in the Think Tank 2013.

It was really interesting to organize a meeting Think Tank to share about new technologies and new concepts.
It was for us the possibility to learn more about the 3D concept and all other applications.

3D Printers:

Kerry Hogarth

Simple process

The design community (MakerBot, Ultimaker, 3D Systems...)

Design with plastics

3D Print Web Applications:

Fashion: In 2012 some big names began working with this technology: Iris Van Herpen, Nike, Converse...

3D printed Art & Design (Sophie Kahn, Joshua Harker, Rachel Harding...)

Artists from all over  the world are beginning to design and create works using this technology

Presentation "Appres vous":

http://www.appresvous.fr/

Raphael Terrier / Charlotte Saunier-Terrier

Company Expertise Mobile

A complexe market, the mobile/smartphone apps

23.8 billion of people get a smartphone in 2012

2012: 3.6 billion

A war between Google & Apple

Google Play: 800000 apps

App.store: 775000 appli

BlackBerry: 70000

One of the most significant difference: the use

1e: mobile; 2e: the computer; 

The game: Axe marketing in first "What target/ what objective/ what budget ?

Solutions and optimization business: time saving huge 

Experiences and practices inspired: example with the Ipad: a nursery at the entrance of the store that allows clients to view the plan and products.

The challenge of the future: combine new experiences. An innovation: example with a doll that you can order on the internet.

Today the mobile market is as important as the mobile application that you will have developed behind.

Keynote: RoomsandMore from Travelport - Niklas Ardreen

Group vice president and managing Director - Global Hospitality, car and Partner Marketing.

Luxury Traveler

New luxury travelers Gen X and Gen Y:

- Different lifestyle/ Individual needs and desires
- They are "eco": Gen X and Y travelers are more interested in sustainability and green. 
- Customers will continue to drive towards more customized and personal services

New services
What would you add to the Cheval Residences solutions list?

- They have to be more interactive
- Have to provide more different services
- Respond to actual needs and desires
- Different range of offers: casum

Comparison Websites

Comparison of websites with Jumeirah, Marriott group, and Hotel Morgan

What are the best practices ?


- A strong structure for the three (subtle booking commercials offers...)
- Different presentation
- Morgan and Sanderson belongs to the same group
- But the presentation of the website Morgan is fun, more colors
- We can book online on the three groups
- Marriott provides direct links
- Target different for each category
- Commercial offers: cross sell
- Amenities by client types
- They know exactly the target
- Easy access to book

Personally, I prefer the Marriott website

Ideas/ Productivity

On the website of ChevalResidences, here are different options for a user:

- Access to a price list
- There is an email address and a phone number
- We may also contact the concierge of the hotel by email or by phone.
- But we are unable to book a room directly on the website.

If I compare this website with other competitors, such as for example Jumeirah or Sanderson in London, there are ways to book more directly.

To improve the productivity on my website (ChevalResidences for exemple) as manager, I propose:

- A tab on the home page with great color like red, as the site of Jumeirah, to book more quickly and easily.

- The possibility to select different languages, such as English, French, Chinese...
- Create a personal session with Log In //Log Out
- A category "Hotel&Resort"
- More pictures
- A tab to show the menu of the restaurant, and the possibility to book online
- A geolocation map to locate it more easily
- The history of the Group
- Opportunities to connect on your mobile
- Facebook and Twitter pages
- And a tab with a list of all the services offered by the hotel

Mobile Application: DIGITAL MULTIKEY

Hotel Conciergerie Strategies: RC & Renaissance

Luxury Industry Content Strategy // Hospitality Industry Content Strategy

Today most of the luxury hotel groups have adapted their online tools for customers targeted.

Here the client is interactive, and creates buzz thanks to pictures published on the online website for example.

See with groups such as "Accor" or "Intercontinental".

Nowadays, online reputation management is a new consumption habit. It is a need to adapt this strategy to deal with the competition today.

Therefore the luxury companies and luxury groups in hospitality industry adapt them to the new trends.

Other hand, the luxury industries have to develop their digital reputation too today.

Take the case of Burberry is a very good example of Buzz on internet and attracted consumers with online tools.

I think that the holiday interactive card is a great idea. We are speaking of the wow strategy effect thanks to the share of the video.

Burberry does not ask for customer interaction, contrary to the hotel industry.

If the client is captived, it is the same who will share it and thus created the buzz for the brand.

Today, most of the luxury industries have to create a online strategy and develop there digital reputation.

Lifestyle Content

The five hotel paris from ahumnicki

Reputation Management - Reputation Drives Revenue

• What is the relationship between QGI + revenue gains :

To follow the customer reviews and online reputation are fundamental to increase the customer's demand.

The QGI is the quality generation index. If you improve your reputation online, your revenue will grow proportionally.

• What person/position, in the hotel, is responsible for analysis of pricing changes based on quality index changes :

We can understand different generations, as the Revenue Manager, the Reservation Manager, and the Marketing / Sales department.

• What new measurement will be used to measure  quality scores to revenue performance :

The Quality Penetration Index (QPI) measures how the hotel is performing against the hotels' online reputation.

There are the MPI (Market Penetration Index) for occupancy Index, and the RGI (Revenue Generation Index) for the Revpar Index.

These tools are very important to control the hotel competitive set.

• Is ORM the Revenue Maximization of the future?  Yes - why, no - why not :

To me the ORM is the Revenue Maximization of the future.

Today, it is essential for hotelier to check and analyze all the guests comments, networkings platforms, tools to achieve a good revenue, and the way to drive revenue growth.

It's important to offer the best price at the best moment.

The ORM is a help to control the competition and increase the company's turnover, and the company's online reputation.

Lifestyle content: Nestlé

Some companies like Nestlé or Danone are building and expending these lifestyle content driven CRM sites and magazines.
Concerning Nestlé, consumers across the Arab world can now access a range of instructional videos relevant to their health & lifestyle needs by logging on to the Nestlé family website.
One of the objective is to share the brand associated with its values and philosophy.

http://info.howcast.com/press/releases/nestle-middle-east
http://info.howcast.com/press/releases/nestle-middle-east

Four principes for the open world- Don Tapscott

1) What is Don’s term for the generation that has grown up “bathed in bits”?
: Net generation

2) When Rob McEwen’s geologists were having difficulty identifying the presence and location of
the gold in his mines, what radical approach did he take?
: Released his data and held the Goldcorp challenge.

3) What does Don mean when he says we have a “burning platform” for change?
The global crisis creates a burning platform in the world.
Don says that the change is better in our world, like new generation, economy, new gouvernement, new institution.

4) According to Don’s four meanings of openness, what is the difference between “transparency”
and “sharing”?
: Don speaks about collaboration and transparency 's about communication of informations. Get good values and share will be the result of think differently compare with somebody else.

5) What happens to power structures as knowledge becomes increasingly distributed?
: Power becomes decentralized

6) According to Don, the internet did not give rise to an information age, but instead gave rise to:
: The Age of Networked intelligence

7) Don uses an example from nature to demonstrate his four principles for openness. Which 
example does he choose, and in what ways does it exhibit these principles?
Don takes the example of the birds' murmuration. We can see some birds' cloud flying in the sky, in group.
This phenomen will protect them from any predators. 
It's like humans, a way to live together, like we can said: the collaboration with the talents of each person. 

Power of mobile devices growth

Answer the following questions:

1) What is ASAT?

"Any Screen, any Time"
It is the technology that make possible to go on internet thanks to new devices, screen fixed in original frame. For example, a car dashboard, a watch, people in the plane...

2) - Mobile enhanced experience mean that they are flexible and very easy to use it !
You can do something else during same time.

- You can even find a hotel/ discotheque that you like and follow news about it on Facebook for example.

- Travelers who are looking on interest thanks to their mobiles are most of time looking for others informations like "the time", "a place to stay", "internet", "sharing pictures"...
The advantage of the mobil is to have a look and plan before, and after your trip.

3) How could a hotel provide a mobile enhanced experience ?

Post some pictures from customers of the hotel is a good point. The result will be: give a better idea of the hotel and place for the future customer.

With the new application Vine on Twitter, you can create some videos for example with a person who had love his stay in the hotel, and to show all the advantages of the hotel.
The next customers could have a better idea of the place, and if they really want to book or not.

- SOLOMO: create a virtual tour for example, find a hotel more easily.

-From the hotel, be sure that the website is available for mobile devices.
All essential actions have to be feasible with mobile devices: book, see pictures, login, see different links...

4) Customer decision journey digital touchpoints:

- For example, see a tourism advert on TV at home, then visit the site on the mobile, and same the link.
- Book thanks your phone.
- Look the website on a mobile device.
- See and know more about the hotel.

Reputation Management

Reputation management from MarieGodard

Hotel Digital IQ: How to be the best

Digital IQ : How to be the best from EMC CAMPUS

Link ISSUU

Link for ISSUU: http://issuu.com/mylibrary

Bakeries Kayser' House: Eric Kayser

http://www.maison-kayser.com/en/ http://en.wikipedia.org/wiki/Eric_Kayser My comment: Eric kayser is an artisan who was able, in a few years, become one of the references of the French bakery. Enterprising, innovative and talented, he changed the sector and creates life in the bakery. For the most gourmet pleasure he offers a wide variety of breads to choose according to the bakeries, the month or even the dish... full of flavours for each opportunity. The Kayser house offers a different bread every month: the opportunity to change the traditional baguette and the opportunity to discover some mixtures sometimes surprising but always delicious. Each of the bakeries of the Kayser House has his signature bread.

Louis Vuitton and the Traveling Chinese Consumer

http://knowledge.wharton.upenn.edu/article.cfm?articleid=2901

Glancee & SoloMo (new try)

Best industries suited SoLoMo

So lomo from luciegeorges21

Presentation Glancee: SoLoMo

China's big spenders to cut back on luxury goods

http://www.guardian.co.uk/business/2012/oct/15/china-big-spenders-cut-back-luxury-goods

Presentation Glancee: Solomo

Presentation Restaurants: Solomo Marketing

Sliderocket: Independent Hotels